AI Chatbot: New Trends in Consumer Information Search | AI Search Traffic Soars 1300% in 2024

AI chatbots are quietly changing people's search habits and becoming a new way for consumers to obtain information. Adobe's latest research shows that the AI ​​search recommendation traffic in the 2024 holiday season soared by 1,300% compared with 2023, and online shopping soared by 1,950% on Monday. Compared with traditional searches, AI search users stay on the website for 8% longer, browse pages by 12% higher, and bounce rate by 23%, indicating that AI tools provide users with a better search experience.

Although generative AI search tools encountered some problems in the early stages of their launch, such as Google AI Overview gave false suggestions and Perplexity was caught in plagiarism controversy, they are still evolving. OpenAI also launched a search function in ChatGPT and has worked with multiple media outlets to emphasize publishers’ control over content. Consumers are shaping the development of AI search based on their own needs. 39% of respondents use AI search to shop online, 55% are used for research, and 47% are used for purchasing recommendations. Although advertisers are coveting the potential of AI search, OpenAI CEO Ultraman said the company will only place ads in ChatGPT at a "last-of-action" and thinks "the ad plus AI combination is particularly disturbing."

The rise of AI search provides consumers with a new way to find information online, which is expected to solve the problem of the flood of advertising and SEO spam content in traditional searches. However, whether AI search can avoid the same corrosive force and truly provide users with a pure and efficient search experience still needs time to test.