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Apple Intelligence feature delays in focus

Author: LoRA Time: 21 Mar 2025 864

Apple, iOS 18, Apple Intelligence

Apple recently encountered a class action lawsuit in federal court in San Jose, California, USA, where the plaintiff accused its "Apple Intelligence" feature of false advertising. The lawsuit claims Apple's ads have made consumers mistakenly believe that these advanced features will be fully available when the product is released, but the actual experience is far from reaching the publicity level. Plaintiff’s lawyer pointed out that Apple’s advertising seriously misleads consumers’ understanding of the actual utility and performance of its products. The lawsuit comes as Apple faces difficulties in promoting Apple Intelligence capabilities. According to Bloomberg, Apple CEO Tim Cook loses confidence in the execution capabilities of AI director John Jaandrea. The results of the lawsuit may affect Apple's future product promotion strategies and consumer purchasing decisions.