Perplexity and Firmly cooperate to improve AI search e-commerce functions

Perplexity recently reached a cooperation with Seattle startup Firmly to provide users with a richer e-commerce experience. This cooperation will enable companies to sell products directly within the Perplexity platform, further enhancing users' shopping convenience.

Firmly is a five-year startup founded by three former Samsung executives, focusing on helping businesses achieve e-commerce transactions within a variety of digital channels. Firmly’s philosophy is to enable consumers to complete purchases in the moment of “inspiration flashes” and make full use of consumers’ immediate needs.

Perplexity began launching shopping tools last November, and partner brands will be able to earn the full revenue per transaction when selling using Firmly’s solutions. This new feature is expected to significantly improve users' shopping experience and corporate sales capabilities.

It is understood that Perplexity is currently planning to conduct a new round of financing at a valuation of US$18 billion, with annual recurring revenue approaching US$100 million. In addition, Perplexity acquired another Seattle startup, Carbon, in December, further expanding its technological capabilities.

Firmly's investors include FJ Labs, BGV, Ark Invest, Rapid Ventures and other well-known venture capital companies, showing the market's attention and support for its innovative solutions.