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Gemini AI assistant will join native ads in the future, Google CEO revealed the profit plan

Author: LoRA Time: 05 Feb 2025 293

Google's Gemini AI assistant has not yet introduced advertisements, but this situation may change in the future. At the Alphabet investor telephone conference, CEO Sundar Pichai said that the company has "very good ideas" for Gemini's future advertising display. Although users can use Gemini through free or paid subscription models, ads may become part of the product.

Google Model Gemini

Pichai said in response to Wells Fargo analysts on Gemini's profit opportunities: "In terms of profit, we are currently focusing on free package and subscription model. The lead, it really has a very good idea for the concept of native advertising. "He further emphasized that advertising is an important part of Google's strategy. Similar to the model of YouTube, the company will gradually provide users with choices.

Although Pichai has not explicitly introduced Gemini, he said that the company will mainly focus on subscribing models this year. This means that at least in the short term, users do not have to worry about advertising in Gemini. However, considering that Google's core business depends on advertising revenue, it seems inevitable to add advertisements in Gemini in the future. In fact, advertising has appeared in other AI products in Google, such as AI overview function.

In addition, Google also announced plans to invest $ 75 billion in capital expenditures in 2024 to maintain a leading position in the field of artificial intelligence. This huge investment shows the importance of Google's AI technology, and also hinted that Gemini's importance in the future profit model is also implied.

Although Google has not yet made specific responses to Gemini's advertising plan, Pichai's remarks show that the company is actively exploring how to achieve profit through advertising while maintaining user experience. With the continuous development of Gemini, users and investors will pay close attention to how Google balances innovation, user experience and business interests.