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Recently, the latest research report released by the enterprise SEO platform BrightEdge shows that since January 1, 2023, YouTube's citations in Google AI overview have increased by 25.21%. Among them, the growth of the medical industry is particularly significant, attracting widespread attention from the industry.
According to BrightEdge's research, the increase in YouTube citations is mainly due to the rich content forms on its platform. Especially teaching videos, visual presentations, verification examples and current news, these content types are highly favored by Google AI. Although Google has pointed out that traffic from search engines accounts for less than 1% of YouTube’s total viewing, YouTube’s content still occupies an important position in Google’s search engines, especially in scenarios where visual presentation is required, such as step tutorials. , product comparison and demonstration, etc.
Among different types of content, YouTube's citation growth is particularly significant, especially among the following:
Teaching content : The number of citations increased by 35.6%, of which the citation rate of "How to do" query increased the largest, reaching 22.4%. These videos often help users understand and master new skills and are common needs in search.
Visual presentation content : citations increased by 32.5%, which are mainly concentrated in related queries for physical skills and style guides, indicating that users' demand for intuitive demonstrations is increasing.
Verification and sample content : The citation volume of this type of video increased by 22.5%, focusing mainly on product comparison and visual evidence display to help consumers make smarter buying decisions.
Current Event Content : Despite the relatively small increase, up 9.4%, YouTube videos have significantly improved citations in breaking news and real-time coverage, indicating the irreplaceability of videos in news dissemination.
Judging from the number of YouTube citations in various industries, the medical industry accounts for the largest share, reaching 41.97%. This increase in proportion shows that users are increasingly inclined to obtain medical-related information and guidance through videos. The e-commerce field is closely followed, with citations accounting for 30.87%, which is closely related to the trend of e-commerce platforms showing products and purchasing tutorials through videos.
In the field of B2B technology , YouTube's citations account for 18.68%, while in the financial industry , this proportion is 9.52%. The lower citation ratio may be related to the fact that the content in the industry is mostly written. Other industries, such as travel, insurance and education, YouTube citations were 8.65%, 8.62%, and 3.87%, respectively.
