IBM partners with L'Oréal to develop first AI model for sustainable cosmetics

Recently, IBM, the world's leading technology company, and L'Oréal, the world's top beauty company, announced an exciting cooperation plan to use IBM's generative artificial intelligence (GenAI) technology to deeply mine cosmetic formula data to promote the development of sustainable raw materials. use. This innovative effort will develop a customized AI base model designed to significantly improve the performance and consumer satisfaction of L'Oréal's R&D teams across a wide range of cosmetics.

This collaboration combines L'Oréal's extensive experience in cosmetic science with IBM's cutting-edge artificial intelligence technology, with the goal of merging science and technology to prioritize the development of solutions that are both ecologically responsible and innovative. In order to protect the earth's natural resources, the development of renewable and sustainable raw materials has become crucial. This collaboration will help L'Oréal achieve its "L'Oréal Future" plan, which aims to have most product formulations based on biosourced materials or circular economy concepts by 2030.

Stephane Ortiz, head of innovation and R&D at L’Oréal, said: “As part of our digital transformation plan, this collaboration will accelerate our innovation and reformulation process, so that our products are always more inclusive, sustainable and Personalized standards." Matthew Cassirer, chief digital officer of L'Oréal, said that this cooperation with IBM has opened a new era of innovation and research and development.

For IBM, Alessandro Curioni (Vice President of IBM Research) noted: “This collaboration demonstrates the true impact of generative AI, leveraging the power of technology to serve the future of the planet.” Through this Working together, L'Oréal will be able to extract valuable insights from its rich recipe and product data, tailor AI models to achieve its operational goals, and continue to create high-quality, sustainable products.

The creation of the AI ​​model will be based on large amounts of formula and ingredient data to help L'Oréal's 4,000 researchers accelerate the development of new products, reformulation of existing cosmetics, and optimization of large-scale production. In addition, the IBM consulting team will support L'Oréal in rethinking and designing the formulation discovery process to understand the behavior of renewable ingredients in cosmetic formulations, thereby driving the development of more sustainable product lines that meet the individual needs of consumers around the world.