OpenAI will debut in Super Bowl ads for the first time

According to people familiar with the matter, artificial intelligence company OpenAI will broadcast its first TV commercial during the upcoming Super Bowl competition. This move marks a major shift in OpenAI in advertising marketing. Since its inception in 2015, OpenAI has gained fame for launching its popular chatbot, ChatGPT. Although the company has hardly advertised through paid advertising in the past, it has quickly become one of the most well-known companies in the AI ​​field.

OpenAI's advertising is at a time when global competition for artificial intelligence technology is becoming increasingly fierce. As the company is committed to developing the world’s most powerful AI technology, the demand to attract users is growing, so advertising during the Super Bowl is seen as an important market attempt. Although OpenAI has invested little in advertising before, other tech companies have been actively involved in marketing. For example, Google, Anthropic and Microsoft all launched ads during last year’s Super Bowl.

According to advertising tracking company Mediaradar, the AI ​​industry's spending on advertising reached $332 million in 2022, more than tripled from its spending level in 2023. This data reflects the active layout of the AI ​​industry in the marketing field, and OpenAI's first advertising delivery may also be a microcosm of the intensified competition in the industry.

As one of the most popular sports events in the United States, the Super Bowl attracts a large number of spectators, so the value of advertising is particularly prominent. Through this opportunity, OpenAI not only hopes to increase brand awareness, but also may want to take this opportunity to gain a place in the highly competitive AI market. As the ad delivery date approaches, the industry is full of expectations for OpenAI's first advertisement, paying attention to its content and communication effects.