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Recently, Xiaohongshu issued a phased progress announcement on the governance of black and gray industry accounts, showing that the platform has handled more than 3.2 million illegal accounts in the past three months. This action aims to curb black and gray industry gangs that use AI to generate homogeneous content and protect the community ecology. Xiaohongshu's governance work has been focusing on cracking down on false marketing and black and gray account maintenance.
According to the announcement of Xiaohongshu's "Potato Butler", these black and gray industry gangs usually quickly accumulate followers by batch publishing similar film and television content, and then make profits by reselling these accounts or posting false content. This phenomenon seriously disrupts the community environment of Xiaohongshu, making it difficult for users to find real and valuable content.
In this struggle, the governance team particularly emphasized the concealment of "real person raising accounts". The Black and Gray Industry Group used the AIGC (Artificial Intelligence Generated Content) large-scale production content and used the hot topics to follow the trend to create a large-scale account matrix. Especially in industries such as tourism and education, black and gray industry accounts frequently appear, publishing low-quality or even malicious marketing content, misleading consumers. This behavior not only harms the user experience, but also affects the platform's reputation.
The person in charge of Xiaohongshu's governance special project said that this crackdown is the most severe black and gray account governance action in the platform's history. They will continue to increase their efforts to ensure the healthy development of the community. Through such measures, Xiaohongshu hopes to provide users with a real and credible social platform so that users can enjoy high-quality content sharing and communication.
