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Recently, YouTube CEO Neal Mohan revealed in his annual letter that artificial intelligence (AI) will become one of the company's four "major bets" in 2025. Mohan stressed that YouTube is actively investing in AI tools, especially to provide creators with more efficient creation and content management experiences.
In the letter, Mohan mentioned that YouTube is introducing a series of AI tools aimed at improving creators' capabilities in video creativity, thumbnail production, language translation, etc. Specifically, YouTube will launch a translation feature this month to all users participating in the creator program to help creators quickly translate content into different languages to reach global audiences. In addition, YouTube has launched a new AI feature that automatically identifies the user's age, thereby customizing the right content and recommendations for it.
Over the past year, YouTube has released AI-powered tools such as helping creators generate video backgrounds, images, and adding music to short videos. Through these innovations, YouTube aims to further enhance the creative freedom of creators on the platform and expand its audience.
In addition to enhancing the efficiency of content creation, YouTube's AI tools will also help creators expand their audience. Mohan specifically mentioned that the automatic dubbing function will be open this month, and all YouTube creators can use this function to automatically dub their videos into multiple languages, further improving the global accessibility of videos.
Although the introduction of AI into video production has caused some controversy - some people believe that AI-generated content may dilute the content quality of the platform - Mohan said that the introduction of AI is not a replacement for creators' creativity, but as an auxiliary tool. , help creators achieve more efficient and creative content production.
In order to prevent the abuse of AI technology, YouTube is also continuing to strengthen the detection and control of AI-generated content. YouTube has partnered with Creative Artist Agency (CAA) to launch a pilot program designed to help creators identify and manage content generated by AI, especially content involving their image and sound. Last fall, YouTube also launched a new AI detection tool to prevent creators’ faces and voices from being used unauthorized in other videos. This year, YouTube will further expand its existing content recognition system to ensure that simulated faces or sounds generated through AI can be detected and managed.
Another compelling AI innovation is the user age prediction technology that YouTube plans to deploy this year. Mohan mentioned that YouTube will use machine learning technology to estimate the age of users, thereby providing more accurate content recommendations. Although he did not disclose the specific operation method of this technology or the response measures if AI judges incorrectly, this feature will undoubtedly improve the platform's content personalization level.
In addition to AI, Mohan also mentioned that other strategic priorities of YouTube include:
Building a cultural center : YouTube wants to be the center of global culture, although TikTok's current dominance in this field is already quite obvious.
Embrace YouTuber : YouTube is committed to seeing YouTuber as the new Hollywood star and further enhancing the commercialization of the creator ecosystem.
Growth on the TV side : YouTube emphasizes the strategic importance of the TV side, especially in the US market, where viewing volumes of TV users have exceeded mobile devices.
As 2025 approaches, YouTube has clearly made a lot of investments in artificial intelligence and content creator support, and development in the next few years will bring new changes and opportunities to the platform.
