What is ClickMoat?
ClickMoat is a sophisticated click fraud protection and detection software tailored for advertisers managing PPC campaigns. It helps ensure efficient campaign management by providing robust traffic analysis, automatic IP blocking, and customizable protection rules. These features help users identify and eliminate invalid clicks.
With an intuitive dashboard, users can easily track savings and the amount of fraudulent activity prevented. The tool also offers detailed reporting capabilities, enabling in-depth analysis of click sources, keywords, and devices driving traffic.
ClickMoat's VPN detection feature aids in blocking bot traffic, ensuring marketing budgets are protected from wasteful spending. This solution is ideal for businesses aiming to enhance ROI while mitigating the impact of click fraud on their advertising performance.
Key Features
Real-time Traffic Analysis: Monitors and analyzes incoming traffic for signs of invalid clicks.
Automatic IP Blocking: Blocks suspicious IP addresses automatically to prevent fraudulent clicks.
Customizable Protection Rules: Allows users to set up personalized rules for detecting and blocking invalid clicks.
Intuitive Dashboard: Provides a clear overview of savings and fraudulent activity.
Detailed Reporting: Offers comprehensive reports on click sources, keywords, and devices.
VPN Detection: Helps block bot traffic to protect against wasteful expenditures.
Use Cases & Applications
ClickMoat is particularly useful for advertisers running PPC campaigns who need to safeguard their budgets against click fraud. It is suitable for businesses looking to optimize their advertising spend and improve overall ROI by minimizing the effects of fraudulent clicks.