Roadway

Roadway is a growth marketing-focused analytics and automation platform designed to help businesses scale revenue growth quickly and efficiently. It helps enterprises focus on key growth metrics and levers through data-driven analytics and insight automation.

Roadway provides a personalized growth marketing assistant that uses AI technology to perform automated metric and funnel analysis and provide customized action recommendations. Additionally, it allows users to quickly create dashboards, reports, and make data-driven decisions through self-service analytics. Roadway 's analytics are warehouse native and can quickly connect basic tables in the data warehouse to create a semantic layer of key metrics and growth levers.

Demand group:

Roadway 's target audience is growth marketing teams and corporate decision-makers who need to optimize marketing strategies and increase revenue growth through data analysis and automation. The platform is particularly suitable for teams that want to reduce the guesswork and focus on measurable and actionable growth metrics.

Example of usage scenario:

Webflow uses Roadway to optimize its marketing strategy and increase user growth.

Notion has improved its product growth path through Roadway ’s AI analytics capabilities.

A startup used Roadway 's self-service analytics to quickly create customized marketing dashboards and effectively monitor key business indicators.

Product features:

Automated Metrics and Attribution Modeling: Automatically model key business metrics and growth levers.

Self-service analytics: Quickly create dashboards, reports, and make data-driven decisions.

Personalized Growth Marketing Assistant: Automates the multi-step data analysis and insight process based on industry best practices.

AI-driven insights: Use AI technology to understand business, growth formulas and growth marketing best practices, providing automated metrics and funnel analysis.

Action Recommendations: Provide customized action recommendations based on each insight.

Data Warehouse Native Analytics: Automate the creation of a semantic layer of key metrics and growth levers by connecting to the basic tables of the data warehouse.

Upcoming features:

Includes data sync to growth funnels and attribution logic and model management.

Usage tutorial:

1. Register and log in to the Roadway platform.

2. Connect to your data warehouse and import key marketing, revenue and product data.

3. Use Roadway ’s self-service analysis tools to create dashboards and reports.

4. Define your growth formula and let Roadway automatically model key metrics and attribution for you.

5. Use AI-driven insights to obtain in-depth analysis and recommendations for business growth.

6. Adjust your growth strategy based on the action recommendations provided by Roadway .

7. Monitor implementation effects and use Roadway ’s dashboard to track changes in key indicators.