Unify Plays
Unify Plays streamlines marketing for high-growth businesses with AI, automation, and integrated tools for efficient lead generation and customer engagement.
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What is Unify Plays?
Unify Plays is a marketing platform that integrates AI, automation, and data validation technologies to help businesses build and run effective marketing campaigns. It aims to generate leads and boost sales by reducing reliance on multiple tools and enhancing efficiency. The platform uses AI to offer personalized marketing, improving customer engagement and conversion rates.
Unify Plays was developed by Unify to provide high-growth companies with smarter and more efficient marketing solutions. It offers various pricing packages to cater to different business sizes.
Who is the Target Audience?
The primary users of Unify Plays are high-growth enterprises that need to run large-scale marketing campaigns. By using integrated marketing tools and AI technology, these businesses can improve their marketing efficiency and achieve personalized marketing, thereby better attracting and retaining customers.
Example Scenarios:
Justworks uses Unify Plays to enhance market promotion efficiency.
Lattice uses it for customer relationship management.
Guru utilizes it to increase product market awareness.
OpenPhone employs it to expand its market influence.
Key Features:
Captures buyer intent through over 10 signals to build target audiences.
Automates lead generation, enrichment, and sequencing workflows.
Uses AI for lead research and personalized messaging.
Engages buyers through multi-touch sequences without managing email deliverability.
Automatically searches multiple suppliers for optimal email and phone number coverage.
Sets up email accounts, dedicated IP addresses, and preheats email boxes with just a few clicks.
Checks all emails before sending to prevent 75% of bounces.
How to Use Unify Plays:
1. Visit the Unify Plays website and register for an account.
2. Log in and select "Create New Marketing Campaign."
3. Set basic campaign information like target audience and goals.
4. Define trigger conditions and target groups using provided signals and data enrichment features.
5. Design personalized messages and sequencing strategies to boost customer engagement.
6. Configure email accounts and IP addresses to ensure email deliverability.
7. Launch the campaign and monitor its performance. Adjust as needed based on feedback.
