Workmagic

What is Workmagic?

Workmagic is a growth science platform designed to enhance marketing effectiveness through data-driven insights. It offers a comprehensive suite for measuring incrementality with lift-adjusted attribution, allowing users to calibrate attribution models and refine their marketing strategies effectively. The platform supports net profit analysis and geo incrementality testing, ensuring that marketing decisions align with real-world impact. Additionally, Workmagic automates backend operations to streamline data handling, enabling informed decision-making based on accurate and reliable metrics.

Key features

Workmagic core features and benefits include the following:

• incrementality measurement.
• lift-adjusted attribution.
• net profit analysis.
• geo incrementality testing.
• automated backend operations.

Use cases & applications

• Measure the effectiveness of marketing campaigns using Workmagic's lift-adjusted attribution to ensure accurate assessment of each channel's contribution to sales growth.
• Utilize Workmagic's geo incrementality testing to refine marketing strategies based on regional performance data, allowing for tailored campaigns that enhance local engagement.
• Automate backend data operations with Workmagic to centralize audience insights and multi-touch attribution, enabling marketing teams to make informed, data-driven decisions efficiently.