Promega

Promega is a leading company in the life sciences, providing groundbreaking biological reagents and integrated systems for research and applied technologies. Promega accelerates product delivery to the biotech ecosystem by adopting ChatGPT from the top down to help employees manage thousands of products and more than 60,000 accounts more efficiently. The use of ChatGPT not only improves work efficiency, but also enhances customer relationships and plays an important role in many fields such as manufacturing, sales and marketing.

Demand group:

"The target audience is researchers, clinical researchers, and forensic experts in the life sciences field. The integration of Promega 's products and ChatGPT provides them with a powerful tool to increase productivity, accelerate time to market, and enhance interactions with customers "

Example of usage scenario:

Kristen Yetter uses ChatGPT to predict the timeline and cost of equipment replacement, quickly obtaining an annual investment forecast.

Caitlin Stallings uses customized GPT to quickly collect protein specification information required for customized projects.

The Quality Assurance team uses custom GPT to automate customer requests and responses, saving over 600 hours of internal work annually.

Product features:

- Expand creativity across the organization: Promega inspires creativity among employees with ChatGPT, using it as a coach, expert or additional assistant to complete projects more efficiently.

- Enhanced forecasting and planning in manufacturing: ChatGPT helps Promega employees predict the timeline and cost of equipment replacements, as well as quickly gather the complex knowledge required for custom projects.

- Enriching customer relationships with custom GPTs: Sales and marketing teams have developed custom GPTs to expand their outreach efforts, such as 'My Prospecting Pal GPT' and 'Email Marketing Strategist GPT'.

- Drive adoption of ChatGPT through leadership: Promega ’s leadership team drives AI adoption and experimentation through the AI ​​Advisory Council, encouraging employees to use ChatGPT.

- Differentiation through AI capabilities: Promega views AI capabilities as a differentiating factor in the highly competitive life sciences market, particularly in creating tools that help researchers explore meaningful advances in research and discovery.

Usage tutorial:

1. Log in to the Promega website and visit the relevant pages of ChatGPT integration.

2. Select the appropriate customized GPT tool according to your needs, such as 'My Prospecting Pal GPT' or 'Email Marketing Strategist GPT'.

3. Enter relevant parameters, such as protein name or customer information, to utilize specific features of the GPT tool.

4. Use the forecasting and planning information provided by ChatGPT to optimize equipment replacement and project design.

5. Improve service quality and efficiency by automating customer requests and responses through customized GPT.

6. Regularly participate in AI learning and sharing workshops organized by the AI ​​Advisory Committee to improve the team’s AI capabilities.